(uses unpleasant negative imagery, in addition to positive imagery)ĭownload to your mp3 player or phone and use it when you most need it! (Physical sensations of Anxiety)Female voice, with music. Helping us to identify unhelpful habits and to make positive behavioural changes.ĪCHIEVING FUTURE SUCCESS (Anxiety about Future Situations) (for low self-esteem and self-critical thoughts) (Same as OCD mp3 with "OCD bully" changed to "mind bully") (for dealing with intrusive / distressing thoughts) Using colour imagery to target particular psychological or physical problems such as anxiety, stress, insomnia, depression, chronic pain, infections and tumours. How to take advantage of the info is for another post.Download and use it when you most need it! These habits are not always obvious to a creator, but now you at least have a guideline. If you know the age group of the majority of your audience, then it pays to cater to their listening habits. But here’s the surprise – they like streaming and spend as much time listening as to broadcast radio. CDs account for 16% of their music, and podcast time is nearly 4 times more than average. They listen to 60% less than average though, mainly to News/Traffic/Sports on the radio, although they do like SiriusXM. Classic and PlasticĪges 67 and older, this group makes up 9% of all listeners. 20% of listening is spent on music streaming, while the rest comes from broadcast radio, Sirius satellite radio, CDs, downloads, podcasts and even vinyl. Boomer BlendersĪges 61 to 66 and making up 8% of all listeners, this group actually spends as much time listening to audio as their grandkids, averaging about 22 hours per week. Two of three listen to Classic Rock, only a quarter listen to HipHop, while Country becomes a key genre. It listens to less audio than every other group, averaging about 16 hours per week, but are heavier consumers of radio, both broadcast and satellite. This group covers ages 49 to 60 and makes up 17% of all listeners. They spend 35% more time consuming audio, tend to pay for a subscription, and favor audiobooks more than other categories. iGenerationĪges 40 to 48 and making up 15% of listeners, this group grew up with iPods and iTunes, and is the group most attracted to music on TV. This group also likes livestreams, a little more than half pay for SiriusXM or a streaming subscription, and again favor HipHop. Modern TraditionalistsĪlso at 10% of all listeners, this group (age 35 to 39) streams more music-only content than previous categories, which heavily relied on social media and TikTok for music consumption. Their favorite podcast genre is Comedy, followed closely by True Crime, and 60% have a subscription to SiriusXM. it’s a group in family mode so their listening time diminishes a bit, but they diversify it as they like music livestreams, are really into podcasts, and go see more live music than any other category. Podcasts and PlaylistsĪges 25 to 34, this group makes up 10% of all listeners. Once again, HipHop is this group’s favorite genre. Most are employed so they have enough money to subscribe to a music streaming service or SiriusXM satellite radio. This group consists of 22 to 24 year olds, and even though it makes up only 7% of the listening population, consumes more than any other group – in fact, 60% higher than average. Music streaming and listening to or watching music in videos from TikTok or similar short-form platforms accounts for 61% of their listening time. 85% are students and their favorite genre of music is HipHop. This consists of ages 13 to 21 and makes up 18% of all listeners.
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